This Week Only, Buying This Coveted Bag Supports Famine Relief Efforts in Kenya
Designer Gabriela Hearst is financing a donation of $600,000 to Save the Children by offering her sell-out handbags online for the first time ever.
While Gabriela Hearst is the queen of It-bags, she certainly doesn’t make it easy to get your hands on them. And perhaps that’s part of it. Her bags — which you won’t find in stores or anywhere online — can typically only be purchased by adding your name to a lengthy waitlist that averages more than 1,500 names at a time.
From October 1 through 8, however, Hearst has partnered with Net-a-Porter and Bergdorf Goodman to sell her collection of covetable handbags in an effort to raise awareness for the hunger crisis and impending famine in Kenya.
“Currently, one in eight children under five years old in parts of the region now suffers from severe acute malnutrition and is at risk of dying from drought-related hunger,” Hearst told Travel + Leisure. “[Hunger] is real and happening right now in front of us. It is time to act as humane global citizens and make this aid immediately available.”
This season we love her Ella bag, which is shaped like an accordion and inspired by tango, which is in her roots given her Uruguayan background. While structured and chic, it’s also impressively practical, offering a lot more space than meets the eye with its quirky shape. Hearst's Nina tote is also a favorite of the fashion crowd.
Hearst pledges to donate $600,000 to Save the Children — an international 501(c)(3) organization that's been supporting children globally since 1919 — for famine relief efforts, which is the number of cash grants needed for families to make it through to the next harvest several months from now.
Her donation will be distributed in the form of cash grants of $55 per month to more than 1,000 families in the Turkana region to provide them with the ability to purchase life-sustaining food, livestock, and clean water.
Please note: proceeds from the sales at Bergdorf Goodman and Net-a-Porter will not be donated to Save the Children; instead, the donation will be made by Hearst herself, after wholesaling the bags to each of the retailers.