Mary-Kate and Ashley Olsen Designed a Watch Inspired by the Ones They Wore in the ’90s
There's no debating that smart technology has helped keep us constantly connected and on track. Looking down at a tiny little screen on our wrists, we have the ability to respond to emails and our 16 group text chains, set reminders, get directions, and as Apple assures us, "never miss what matters."
There was a time when the only digital capacity our watches had was telling us the time. This season, the star-studded designers behind Elizabeth and James, Mary-Kate and Ashley Olsen, were drawn to the once-revolutionary LED technology of the 1970s. Nostalgic for the simplicity of the digital timepieces of the past, they designed a watch that combines modern materials with classic shapes and technology.
The 200 SERIES watch is sleek and minimal in design, and with the press of a button, the time, date, or stopwatch is illuminated in iconic red LED digital numerals. Giving off the illusion of a smartwatch with its sleek, futuristic design, there is something refreshing and retro about being less in touch than we've become used to being.
It’s simple: All this watch does is tell you the time. And unless you click the button, you have the opportunity to lose track of it. When was the last time you let yourself lose track of time? Try it. Let go. Get lost. And then you’ll realize that what actually matters doesn’t live on a tiny little screen on your wrist, it’s what’s directly in front of you.