Swim’s reintroduction every resort season is always a welcome surprise. During winter's coldest months, nothing gets us excited to plan warm-weather getaways quite like the prospect of shopping for swimwear. Each year, cool, new brands pop up to reinvigorate the market and keep things exciting and fresh.
While we can still rely on the tried-and-true favorites of seasons past — Solid & Striped for the everyday cool girl, Marysia and Lisa Marie Fernandez for the sophisticated ladies, Hunza G for its seersucker stretch fabric, and Mikoh and Acacia for the sporty surfer crowd — several notable new swim designers always work their way into every It-girl's beach getup.
Last year, Sidway, Galamaar, Juillet Swimwear, and ACK were among the brands making a splash. This year, there’s a new crowd cropping up. From a brand designed by a seasoned Victoria’s Secret angel to another inspired by an iconic ‘90s Kate Moss look, here are this season’s best new swimwear brands you need to know about.