Swim’s reintroduction every resort season is always a welcome surprise. During winter's coldest months, nothing gets us excited to plan warm-weather getaways quite like the prospect of shopping for swimwear. Each year, cool, new brands pop up to reinvigorate the market and keep things exciting and fresh.
Related: 5 Chic Beach Outfits That Go Beyond Cover-ups and Flip-flops
While we can still rely on the tried-and-true favorites of seasons past — Solid & Striped for the everyday cool girl, Marysia and Lisa Marie Fernandez for the sophisticated ladies, Hunza G for its seersucker stretch fabric, and Mikoh and Acacia for the sporty surfer crowd — several notable new swim designers always work their way into every It-girl's beach getup.
Last year, Sidway, Galamaar, Juillet Swimwear, and ACK were among the brands making a splash. This year, there’s a new crowd cropping up. From a brand designed by a seasoned Victoria’s Secret angel to another inspired by an iconic ‘90s Kate Moss look, here are this season’s best new swimwear brands you need to know about.
Agua by Agua de Bendita
After 15 years in the contemporary swimwear market, Colombian brand Agua Bendita launched a luxury line, Agua by Agua Bendita. The line is fun and graphic, maintaining the brand’s essence with its signature colors, prints, embroidery, and Latin DNA, but in a more elevated and sophisticated way. Forget seashell jewelry, we’re on to seashell swimsuits.
To shop: modaoperandi.com
Oséree
Oséree's glittery Lumière collection blew up all over Instagram last season – with celebrities like Kourtney Kardashian and Rita Ora sporting the beloved lurex and metallic suits. This time around, our bets are on the ‘20s pearls collection becoming the brand's most covetable suits.
To shop: net-a-porter.com, farfetch.com, and oseree.com
LoveShackFancy
Everyone’s favorite gypset ready-to-wear brand launched swim for resort and it’s just as good as the clothes. The line evokes wanderlust with pretty Liberty florals and pastel hues in feminine styles.
To shop: modaoperandi.com, neimanmarcus.com, and shopbop.com
Anemone Swim
The founders built their brand around an image of Kate Moss wearing a Calvin Klein dress in the ‘90s. The result is a chic line of minimal suits with feminine detailing that come in sleek high waisted and one-piece styles. Anemone is bound to be the It-girl swim brand of the season.
To shop: anemoneswim.com
Ookioh
Ookioh’s line of ‘80s-inspired and size-inclusive swim is a breath of fresh air. The pops of color and campy silhouettes will do their part in getting you excited for warm-weather ahead.
To shop: ookioh.com
Tropic of C
Tropic of C is the brainchild of seasoned swimsuit model Candice Swanepoel. Her line delivers minimal styles in flattering silhouettes. If anyone knows what the perfect swimsuit feels like, it’s Swanepoel, so don't sleep on Tropic of C’s the C collection.
To shop: tropicofc.com
