Already a style and design powerhouse, Stockholm is also a burgeoning beauty authority. These are the cult products and drugstore finds insiders swear by.
“Swedish women take a natural approach to their looks,” says Anja Skeppe Grahn, beauty editor at Styleby, a Stockholm-based fashion magazine. “Think Ingrid Bergman or Alicia Vikander, and you get our style.” The city has spawned plenty of cosmetics companies, but you’ll have to visit if you want to get the best products.
Start at Byredo, in the shopping district of Norrmalm. Its newest fragrance is Super Cedar, from $150, with Haitian vetiver and Virginian cedar. Nearby, at the Sachajuan salon, you can book a cut and stock up on the indie line’s signature products. Face Stockholm has stores around the world, but its Scandinavian bath collection, from $24, is sold only here. (Alternatively, stay at the new Haymarket by Scandic hotel, where the line is stocked in every room.)
In Södermalm, L:A Bruket has opened its flagship store, selling clay face masks and salt spray for hair, $20, with ingredients from Kattegat Bay, on Sweden’s western coast. The city’s pharmacies (or “apotek”) are also full of beloved brands, such as Estelle & Thild—their BioCare Baby All-Weather Cream, $17, is a favorite among adults—and Maria Åkerberg, whose rich Royal Body Oil, $26, is made with sea buckthorn.
The apex of any Stockholm beauty experience? A proper Swedish massage at the Grand Hôtel’s Nordic Spa & Fitness. It’s the retreat of choice for the style set, including Grahn: “I indulge there as often as possible.”