30 Vintage Travel Ads from the Mad Men Era
In Season 2 of AMC’s Mad Men, Peggy Olson pitches a Mohawk Airlines campaign with the tagline, “Where are you going?”
Her firm eventually drops the account in hopes of wooing a bigger fish—American Airlines—but the episode stands to illustrate just how critical travel companies were to the success of Madison Avenue agencies like Sterling Cooper.
A new large-format art book, Airline Visual Identity 1945 – 1975, out now from Callisto Publishing, chronicles the so-called “Golden Age of Travel,” with gorgeous, full-page advertisements from giants in the sky like Pam Am, Lufthansa, and yes, even the real American Airlines.
These vintage posters, many of which illustrate the awe and optimism that shaped the design of the Jet Age, showcase an era when flying was one of the most glamorous things you could do, when passengers dressed to impress and legroom, well, actually existed.