Everyone says I’m like Paddington Bear, as I carry my stuff in my father’s old lunch box and wear brogues that a friend bought me at Fifth Avenue Shoe Repairs (41 Goodge St.; 44-20/7636-6705); they inspired a Swedish fashion label of the same name.
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Kim Butteriss, Astrologer
I suppose I never grew out of the whole dressing-up game. I always wear a hat, gloves, and heels, and I have my dresses custom-made. I go to the fabulous vintage fair Frock Me (Chelsea Town Hall, Kings Rd.; frockmevintagefashion.com; next fair October 26).
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Dolly Oladini, Student and Luke Spillane, Student
Luke: Dolly and I are out for a stroll. We like the music shop Zavvi (Kings Walk Shopping Centre; 44-20/7591-0957). Dolly: We have trends, but we’re confident enough to dress independently of them. I got my bag at Artbox (various locations; artbox.co.uk).
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Alan Titchard, Tour Guide
Today I’m leading the Oscar Wilde walk. He always wore a green carnation. My wife makes all my waistcoats, but I bought my hat at James Lock (6 St. James’s St.; 44-20/7930-8874). No Englishman has any business buying hats elsewhere.
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Meghan Clancy, Actress and Tom Lalande, Journalist
Meghan: We’re headed to the galleries near Vyner Street; my favorite is Hotel (53 Old Bethnal Green Rd.; 44-20/7729-3122). Tom: Most of our clothing is secondhand. My jacket is from Pop Boutique (6 Monmouth St., Covent Garden; 44-20/7497-5262).
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Joy St. Denis, Sales Assistant
I like to look smart, but with a little pizzazz. Especially today—I’m going for a job interview. I bought my V-neck and shirt at Primark (various locations; primark.co.uk), and the shorts are from Topshop (various locations; topshop.co.uk).
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Milly McMahon, Magazine Intern
The striped shirt is my Dad’s, and my skirt is part of an old school uniform that I found in a charity store. I love shopping at local car-boot sales and Sunday markets. I’m off for a pint at George & Dragon (2 Hackney Rd.).
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Sophie Howard-Jones, Graphic Designer
I moved here from West London. There’s a real buzz at the weekends—always a new exhibit to check out. I like browsing the boutiques around Brick Lane and going to the Columbia Road Flower Market (Sundays 8 a.m.–2 p.m.).
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Kate Rawlingson, Burlesque Dancer
There’s a relationship between the music and fashion scenes here. On Saturdays, I like to watch up-and-coming bands play at Beyond Retro (112 Cheshire St.; 44-20/7613-3636), where I got my top. It’s the best vintage shop in London.
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Elodie Ottow, Fashion Buyer
I always go to the Dover Street Market (17–18 Dover St.; 44-20/7518-0680). The designers there are very fashion-forward. But in London, anything goes. It’s more about personal style than labels—you can mix high-end with thrift.