Social media influencer Lauren Bath shares highlights of her travel campaigns and work.
Though she trained and spent many years working as a chef, Lauren Bath has risen to the top of the social media world as an entirely self-taught photographer. Using a professional camera, Bath would practice techniques such as water droplet or macro photography—and it quickly became an addiction. Now, with over 461,000 followers, Australia’s first professional Instagrammer is living the dream, spending most of her time on the road capturing arresting images for her clients. But her business is more than just pretty pictures: Bath is meticulous about responding to people’s comments and queries. “Influencers have to reply and engage with the community,” she says. “Trust plus reach equals influence.” Here are some of Bath’s incredible images.