By Andrea Romano
May 24, 2019

Sure, your hotel might be nice, but does it rock?

The Hard Rock chain of hotels and casinos are pretty much dedicated to making guests feel like rock stars, and the latest addition to the Hard Rock brand is taking the rock ‘n’ roll lifestyle to a whole new level.

The brand is opening the world's first guitar-shaped hotel in Hollywood, Florida. The new, $1.5-billion hotel is part of a $2.2-billion expansion of the current Seminole Hard Rock Hotel & Casino locations in Tampa and Hollywood, Florida.

Courtesy of Seminole Hard Rock Hotel and Casino

The 400-foot hotel is built like the body of a guitar, making it the most over-the-top Hard Rock Hotel in history, as well as a new addition to the ever-growing list of peculiar hotels around the world. Staying there seems a little like if you shrunk down The Beatles, or the Rolling Stones, or hey, even Aerosmith, and they all went to live inside a Fender. And that might not be a bad thing.

Courtesy of Seminole Hard Rock Hotel and Casino

The oddly shaped space will include palatial rooms starting at 515 square feet, according to CNN. Some rooms will even be swim-up suites and villas partially submerged in water, which include butler service and a private pool.

In addition, guests will be able to enjoy a 10-acre lagoon-style pool, a lazy river, a 12,000-square-foot rooftop bar, lots of shopping, a 41,000-square-foot spa, a comedy theater, 14 restaurants to choose from, and, of course, 3,000 slot machines and 228 game tables at the casino, the Miami Herald reported.

But the real crowning glory of the new hotel is the rebuilt, 7,000-seat concert venue, Hard Rock Live, according to the Miami Herald. The venue will host more than 100 shows per year, including concerts, boxing matches, theater shows, and more. The hotel’s grand opening is set to have a concert with Maroon 5 as the headliner.

While not everyone is excited about the uniquely shaped hotel in South Florida — the Miami Herald panned its design back in 2018 — Allen told CNN that Hard Rock “represents more than food, beverage and a place to stay.” Think of it as a destination: full of kitsch, novelty, and frankly, lots of amazing perks.

The new Hard Rock Hollywood is scheduled to open on Oct. 24, though room reservations can be made as soon as July 24.

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