By Cailey Rizzo
April 24, 2017
Credit: Courtesy of IHG

At the opening of the Holiday Inn Hotel & Suites in Bellingham, Washington, the hotel chain revealed its new branding and room design, specifically developed with millennial customers in mind.

Credit: Courtesy of IHG

The new 153-room hotel is the first to feature Holiday Inn’s new, more contemporary H4 design. The rooms feature a “welcome nook” when guests first walk in, meant to mimic a mud room. There, guests can hang up their coats, drop their keys and plug in devices to charge.

A moveable desk allows guests to set up their work space anywhere in the room where they would like.

Credit: Courtesy of IHG

The H4 design also features a completely new type of room, the King Bed with Comfort Hideaway. Inside the room, a trundle-style bed changes from daytime sofa to two twin beds at night.

“We designed H4 with a Millennial mindset, not just with the Millennial traveler in mind,” Eric Lent, vice president of the Holiday Inn and Crowne Plaza brands in the Americas, told Skift. “Given the diversity of Holiday Inn hotel guests, the brand needed a design that is adaptable and one that would work for the business traveler during the week, but also appeal to the leisure guest on the weekend.”

All new Holiday Inn hotels in the U.S. and Canada will feature the new H4 design. Hotels that are already open will “adopt the design through the lifecycle of their license agreement,” Lent said.