Vacation like a fashion insider.

By Jess McHugh
October 18, 2016
Karl Lagerfeld Hotel
Credit: Ian Gavan/amfAR12/Getty Images for amfAR

Fashion guru and Chanel creative director Karl Lagerfeld has announced his intention to open a chain of hotels and restaurants, according to a statement released Monday.

The 83-year-old designer, known for his dark sunglasses and shock of white pony-tailed hair, has been steadily increasing the reach of his personal brand over the past several years.

Lagerfeld announced earlier this year that he would be opening his first resort and casino, the Lisboa Palace in Macau, China. Set to open its doors in 2017, the hotel is located in the only part of China where gambling is legal. Versace also signed on to design a tower in the resort.

His hotel group is “in the process of studying other opportunities to open other properties around the world,” according to a statement shared with the Guardian.

Made possible through a licensing deal with Amsterdam-based hospitality company Brandmark Collective BV, Lagerfeld’s chain will also include restaurants, members-only clubs, and residential buildings, Forbes reported.

“I would like to be a one-man, multinational fashion phenomenon,” Lagerfeld has said.

And it seems Lagerfeld has made great strides in that direction. In addition to his work at Chanel, Lagerfeld is creative director of Fendi, where he has worked as a designer for more than 50 years, and has his own fashion line.

He has already dabbled in the world of hotels, designing lobbies for the Estates at Acqualina, a luxury residential building in Miami set to open by 2020.