By Tanner Saunders
July 10, 2019
Courtesy of J.K. Place Firenze

From France to Italy and Sweden to Switzerland, Europe is no stranger to incredible hotels. Considering the sheer number of beautiful and historic cities and regions on the continent — the French Riviera, the Swiss Alps, London and Paris — the number of awe-worthy and trip-inspiring hotels is countless.

That said, we ask Travel + Leisure readers to help us with a nearly impossible task each year: deciding which hotel is the very best on the continent.

For our annual World’s Best Awards survey, T+L asks readers to weigh in on travel experiences around the globe — to share their opinions on the top hotels, resorts, cities, islands, cruise ships, spas, airlines, and more. This go around, hotels were rated on their facilities, location, service, food, and overall value. Properties were classified as city hotel or resort based on their locations and amenities.

And this year, the accolade for best hotel in Europe belongs to J.K. Place Firenze.

From classic rooms, painted a charming pastel green, to massive suites coated in freshly pressed luxury linens with chandeliers and massive bathtubs, this Florence hotel is the epitome of luxury. For a truly magical experience of one of the world’s most beautiful cities, check into the J.K. Penthouse. Here, you can take a candle-lit bath while soaking next to orchids and gazing out at a perfect view of the Duomo.

A popular tradition, Sunday brunch at J.K. Place Firenze is an absolute must complete with cocktails, homemade bread, and artisanal and seasonal ingredients found only in Florence. Grab a glass of bubbly afterward at the J.K. Champagne Bar, and you may just want to stay in Italy forever.

But perhaps the best part of the hotel — besides the overwhelming comfort of the rooms and the sincere hospitality of the staff — is its quaint and charming terrace on S. Maria Novella square. Here, locals and hotel guests intermingle for a sophisticated cocktail or candlelit dinner before dissolving into the magic that is a night in Florence.

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