The grocery store is partnering with Progressive to make sure your meal is covered.

By Andrea Romano
November 11, 2020
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Thanksgiving is always stressful, but Whole Foods is now offering a little safety net just in case disaster strikes.

According to CNN Business, Whole Foods has teamed up with Progressive to offer “insurance” on your Thanksgiving turkey. The offer includes a $35 gift card to the supermarket retailer just in case you accidentally “commit a turkey cooking fail.” This should be a big relief for first-time Thanksgiving chefs.

The retailer thought of the idea for this promotion due to the unique circumstances people are facing this holiday season, mostly because of the COVID-19 pandemic.

“As we anticipate more smaller Thanksgiving gatherings and first-time cooks tackling turkey preparation this year, the Thanksgiving Turkey Protection Plan allows customers the freedom of culinary exploration, knowing all is not lost should their cooking go astray,” Theo Weening, vice president of meat and poultry at Whole Foods, said in a statement, according to CNN Business.

In order to insure your turkey, you must purchase a store-brand bird at your local Whole Foods between Nov. 11 and 22. The “insurance” covers most circumstances, including your turkey being dry, undercooked, overcooked, or burnt, CNN Business reported. Sadly, you won’t be getting a replacement turkey on the same day. At the very least, you can buy more groceries if your leftovers don’t pan out.

This offer is only available to the first 1,000 customers who submit for the insurance. Submissions are open on Thanksgiving Day through the next day at 3 a.m. ET, according to CNN Business. You will need your Whole Foods receipt, a picture of your “turkey fail,” and a brief explanation of what went wrong, according to the Whole Foods Turkey Protection Plan website.

For more information on how to submit, visit the dedicated Whole Foods Turkey Protection Plan website.

Andrea Romano is a freelance writer in New York City. Follow her on Twitter @theandrearomano.