Data shows travelers are opting for mountainous, rural destinations like the Adirondacks and Catskills in New York, northern Minnesota, and more.

By Alison Fox
July 01, 2020
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Travelers searching for home vacation rentals are increasingly looking to hit the mountains and explore nature this Fourth of July weekend, according to Airbnb’s search data.

According to Airbnb's search data, Americans intent on a getaway for the summer holiday searched for cabins above all other types of homes. Overwhelmingly, travelers gave up the beach in favor of mountainous and rural destinations like the Adirondacks and Catskills in New York, the Berkshires in Massachusetts, northern Minnesota, and North Carolina’s Blue Ridge Mountains.

"With the holiday weekend just around the corner, many individuals and families are looking to stay safe while getting outside and responsibly discovering new destinations right in their own backyard — and for this, rural areas are top of mind,” an Airbnb spokeswoman told Travel + Leisure of their findings. “With guests still following public health guidance and practicing social distancing, many are looking for listings in places with things to do outside, like nearby trails and other outdoor activities — access that listings in rural areas often provide.”

When it comes to amenities, pools, and rentals that allow pets were two of the most popular search parameters for the holiday weekend.

Courtesy of Airbnb

Aligning with the trend of travelers opting for home vacation rentals instead of hotels due to COVID-19 concerns, Airbnb also saw an increase in people searching for homes in June compared to May.

Family travel has also seen a noticeable bump, according to the site, with domestic bookings in June that included at least one child increasing by 43 percent compared to the same month last year.

The spokeswoman told T+L the search data shows travelers are looking for “increased cleanliness, privacy, and control over their travel experience and environment."

Last month, Airbnb launched a campaign to promote domestic travel, including to lesser-known national parks. The company said more than 60 percent of domestic bookings in the U.S. since April have been for places within 300 miles of someone’s home.

Fellow home vacation rental company Vrbo has said their customers were mostly looking for beachy vacations for the Fourth of July, with homes on the Florida Panhandle coming in as the top booked spot.