By Andrea Romano
February 04, 2020
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On World Nutella Day, the best way to celebrate is to break out that jar of your favorite spread and have a sweet treat. But this year, you might be able to get a vacation out of it too.

Nutella announced in a statement that fans will have a chance to win a five-day, four-night trip for two to Milan, Italy, where the beloved cocoa and hazelnut spread was born. In addition, the company is giving up to 20,000 coupons for a free jar of Nutella to fans who participate in the giveaway on social media.

Nutella teamed up with celebrity chef Giada De Laurentiis and YouTube star Alexys Gabrielle Johns to help spread the word. “I believe food is the cornerstone of community and for me, Nutella has always helped create special moments with my family,” de Laurentiis said in a statement. “I hope fans are inspired to open up a jar of Nutella and help spread the love on February 5.”

In order to enter for a free jar of Nutella, participants must submit an original, public Nutella-themed post, either photo or video, on Twitter, Instagram, or the official Nutella Facebook page. Once there are 50 posts in each of the 50 states, the 20,000 coupons will be unlocked and the company will notify the winner. Fans can keep track of who’s posting on the Nutella Day website.

Courtesy of Nutella

Posting will be open from 12 a.m. EST on Feb. 5 and ends at 6 a.m. EST on Feb. 6. Your post must include #WNDGiveaway plus a hashtag for your state (example, #TX or #NY).

To win a free trip to Italy, you must visit the Nutella Day website to complete an entry form, which will only be available during the sweepstakes period (noted above). Winners will be announced around Feb. 14. During the trip, the lucky winner and their travel companion will get to tour a Nutella factory to see how that magical spread is made.

But if you’re in New York or Chicago, and you’d rather get your Nutella fix sooner rather than later, you can head down to your local Nutella Cafe to get a free, personalized jar of Nutella with the purchase of a menu item of their choice. It's a good idea to get there early in the morning, since only the first 100 consumers will be able to cash in on this promotion.

To enter the sweepstakes for Nutella’s Italy Experience, visit the Nutella Day website between Feb. 5 and 6. To enter the World Nutella Day Coupon Giveaway for a free jar, keep an eye out on social media.