Red or White? Here's What Your Wine Preference Says About You (Video)
Are you more of a Cab Sav or personally identify as a Pinot Grigio?
We’ll also accept a dry Pinot Noir derived Rosé. Wines don’t have to exist on a binary, after all.
Just as favorite colors, astrological signs, Myers-Briggs questionnaires, and tastes in music can reveal something about your personality, so too can your wine preferences.
According to Food & Wine, a survey conducted by Coravin (a wine preservation product) of 2,000 Americans over 21 (of course) revealed some interesting personality differences between people who preferred red wine and those who preferred white. No data on rosé drinkers, sadly. Perhaps that’ll be in next year’s study.
In addition to being of drinking age, all respondents said they drank four or more glasses of wine per week. Out of everyone surveyed, 72 percent said their favorite place to drink is at home, 49 percent said they like to drink at events or gatherings, and 75 percent said they’ll often have what everyone else is having, even if they prefer something else, and 62 percent said they often don’t drink after work or with dinner because they don’t want to open a new bottle. Of course, since this study was commissioned by Coravin, they probably learned how to recork their bottle while doing the questionnaire.
But when it comes to wine preferences, the findings get pretty obscure. If you’re a red wine drinker, you’re more likely to describe yourself as a “wine aficionado” (even if they’re not, we assume), are usually an early bird, an introvert, prefer dogs, listen to jazz, identify as adventurous, humble and organized, and spend an average of $40 per bottle.
White wine drinkers are less likely to call themselves “wine aficionados,” are night owls, extroverts, prefer cats, listen to punk, identify as curious, sarcastic and perfectionist, and spend an average of $37 per bottle.
Basically, the polar opposites of each other. You’d think there’d be more in-between, but perhaps that’s where the rosé people live.
It may be news to some wine drinkers that $37 to $40 a bottle doesn’t need to be their budget for wine, either. In fact, most wine marketing is a placebo effect, leading you to think a more expensive bottle is “better” than a less expensive one.