Just in time for National Ugly Sweater Day.

By Abigail Abrams and Abigail Abrams / Fortune.com
December 15, 2016
Starbucks Fruitcake Frappuccino
Credit: Courtesy of Starbucks

This story originally appeared on Fortune.com.

Move over, Pumpkin Spice Latte. Starbucks is turning to the most infamous holiday dessert for inspiration: the fruitcake.

While the much-maligned baked good is often the gift you regift to those you don’t love, the coffee giant is hoping customers will give its Fruitcake Frappuccino a chance and create a new tradition.

The new beverage is available starting Thursday and lasts just through Dec. 18 at stores in the U.S. and Canada. Inspired by classic holiday fruitcake, the drink consists of a hazelnut crème Frappuccino with dried fruit and cinnamon, plus whipped cream with caramel dots and matcha on top.

The new drink comes just in time for National Ugly Sweater Day on Friday. In honor of that holiday, Starbucks loyalty members will be able to get a free ugly sweater beverage cozy if they buy the Fruitcake Frappuccino, and the coffee giant will be selling ugly sweater gingerbread cookies.