The luxury retailer is opening a café.
Want to know how to have breakfast at Tiffany's? It's easy.
Or at least it is now, as Tiffany & Co. will open a new café on Friday so you can make like Holly Golightly on your next visit to New York City.
The Blue Box Café is part of a sweeping renovation of the flagship store's fourth floor, which also includes displays of the company's new home and accessories collection. (The colorblocked place settings used in the café are conveniently available for purchase.)
“Both the café and redesign of the Home & Accessories floor reflect a modern luxury experience,” Reed Krakoff, chief artistic officer at Tiffany & Co, said in a statement. “The space is experimental and experiential – a window into the new Tiffany.”
While Golightly ate outside the store, and Audrey Hepburn posed on the showroom floor in a film promo, the now-official way to have breakfast at Tiffany's is slightly more civilian. The fourth-floor café has windows looking out to Fifth Avenue and uptown (toward The Plaza Hotel and Central Park), and the new home and accessories collection offers everything from dishes to luggage to a $1,000 tin can (made of sterling silver, natch).
The $55 Manhattan map mug, accented in Tiffany Blue, might be a better souvenir if you're looking for something on a budget.
The entire renovation offers a stark contrast to the first floor, which is a bit like stepping back in time. The muted dark blue tones of the carpet and traditional jewelry cases are what greet visitors when they come in, and what send them off as they leave, but the fourth floor is like a breath of fresh air. (Albeit expensive air.)
The café, opening November 10, will serve American classics with high quality, regionally sourced ingredients, according to Tiffany & Co.: “The simple menu – which will change and evolve through the seasons – is a refined take on signature New York dishes, reinvented to be uniquely Tiffany.”
The address of the café is 727 Fifth Avenue, New York, New York. That's 57th and Fifth, when you're directing the cab driver.
While you're in the neighborhood, consider getting a look at Holly Golightly's apartment in the 1961 film. It's strikingly similar to what it was so many decades ago, and only about a 15-minute walk from the flagship Tiffany & Co., on E. 71st St.
But don't loiter — it's a private residence.