Data shows sales of pumpkin spice products have stagnated over the past two years for the first time since 2003.
Welcome to Pumpkin Spice Week.
According to data from restaurant management platform Upserve, this week will be the peak time of year for all things pumpkin spice flavored. Prepare accordingly.
Whether you were sick of the trend before fall even started or you celebrate the changing seasons with a daily PSL (pumpkin spice latte, for the uninitiated), the buzzword will likely be inescapable this week. According to data collected over the past three years, customers will be buying up pumpkin spice food and drink with an unrivaled fervor through October 22.
Sales will keep growing over the week until they reach their apex on Saturday, as people are apparently more likely to crave pumpkin spice on the weekend.
But there’s a light at the end of the tunnel for those sick of the spice: After this week, sales of pumpkin spice items will drop until they disappear in favor of winter flavors like gingerbread and eggnog.
And this could be one of the last years that we see “pumpkin spice” splashed over advertising for every food company. Since Starbucks debuted the pumpkin spice latte in 2003, the trend has been steadily growing. But over the past two years, according to Upserve, sales of pumpkin spice products have stagnated.
So perhaps food historians will remember 2017 as the year pumpkin spice reached its full market saturation. Or perhaps the trend will never die and pumpkin spice pizza cake is just the beginning.
Regardless, happy Pumpkin Spice Week. Go put on a sweater.