McDonald's Italy is Selling an Ice Cream Taco
This story originally appeared on FWx.com.
Need more proof that the whole world has gone mad? You may want to sit down for this one: McDonald’s – the burger chain – is now serving dessert tacos… in, of all places, Italy! What’s next? Burger King serving some sort of savory gelato in Mexico? What are we supposed to believe in now?
To be fair, we may be exaggerating a little bit: It is an election year, after all. But McDonald’s Italy has recently introduced what’s being called the “Sundae Pocket” – vanilla soft serve, topped with a drizzle of fudge and hazelnuts, placed inside a folded “cialda di pan di Spagna” – which, call Mario Batali, but I’m pretty sure it’s a thin sponge cake. (Google Translate seems to want to tell me it means a “sponge cake waffle” which sounds both amazing and not like a real thing.)
Admittedly, at no point does McDonald’s Italy refer to the dessert as a “taco.” And it’s not because Italy doesn’t have a word for taco. They do. It’s “taco.” Still, call me old school, but I use a very simple system for identifying tacos: If it looks like a taco, it’s a taco. Simple enough. If you fold pretty much any flat circle in half, you’re in taco town. Unless it’s a pita; then you’re in gyro territory.
Regardless, it’s not like the idea of an ice cream taco is unprecedented. One way to think of the “Sundae Pocket” would be as kind of like a “soft taco” version of that classic ice cream treat, the Choco Taco. In fact, the Choco Taco has been around for over 30 years, so it’s kind of amazing the idea of a Soft Choco Taco took this long. I guess we just needed those geniuses over at McDonald’s Italy to open our eyes to the possibility. Maybe globalization isn’t that bad after all?