By Andrea Romano
June 11, 2019
Credit: Courtesy of Krispy Kreme

There’s going to be a one-of-a-kind shop in Times Square that you donut want to miss.

Krispy Kreme, arguably one of the best donut shops in America, announced on Monday that the company intends to open a 24-hour, wholly immersive flagship store in the heart of New York City.

The Krispy Kreme Times Square Flagship, which will be located at 48th St. and Broadway, will be serving the company’s signature hot, fresh donuts all day, every day, but will also include some special features that have never been done before at Krispy Kreme locations.

In addition to its delicious donuts, the new, 4,500-square-foot location will feature the world’s largest Hot Light (which is a giant sign that tells people that fresh donuts are available), a stadium-style “donut theater” that looks like it's nestled inside a giant Krispy Kreme to-go box, a full view of the donut making process for customers to enjoy, and of course, the iconic glaze waterfall (you know, the one that you see in all of their advertisements, shuffling those fried rings along a conveyor belt with sticky sugar glaze dripping off of them).

New Yorkers won’t even have to go inside for hot, sweet goodness since the new location will also feature a walk-up window. If there’s anything that can make delicious donuts better, it’s convenience.

The only other NYC Krispy Kreme location is inside Penn Station, which may or may not be as hectic as Times Square on any given day, but it’s certainly not as magnificent.

The new flagship will be opening in 2020, according to the company statement, and will most likely be another popular gathering place for both tourists and locals alike before and after Broadway shows.