Bombay Sapphire Launches Online Platform for DIY Projects and Mixology Classes Amid Coronavirus Quarantine
While working remotely can really disturb a daily routine with a possible lack of structure, things like getting creative with living-room-happy-hour or more time to get crafty with home decor when it's time to log off are the silver linings we need — and Bombay Sapphire is helping us get there.
The gin company is launching a series of online classes, workshops and cocktail-making sessions in "a multi-platform learning experience" called Create-From-Home in partnership with several other online brands to inspire at-home learning as coronavirus-sparked quarantine rules across the U.S. and the world are keeping everyone indoors.
"To help avoid going stir crazy, Bombay Sapphire is inspiring, and offering the tools for everyone to ‘stir creativity’ with 'Create-From-Home,'" read a company statement shared with Travel + Leisure, adding that the workshops are, "all live-streamed as a way to reconnect with ourselves and help support one another through the power of creativity."
Online educational company Skillshare is providing three-month memberships and live Q&As in partnership with Bombay Sapphire that includes workshops from animation to beer brewing. Online artist marketplace Society6 will host weekly “Drink and Draw” video events where an artist will teach an interactive tutorial and a bartender will teach viewers how to concoct a gin-based cocktail, inspired by their work. And DIY site Hunker will provide tutorials all around DIY home projects to spruce up your living space while you’re trapped in it for a few weeks.
In their part to contribute to coronavirus relief efforts, Bombay Sapphire also announced that its home distillery in Laverstoke Mill in the United Kingdom will shift operations and begin producing hand sanitizer to help with the global shortage.
Bombay is the latest in a long list of production centers that have switched to hand sanitizer production to keep their facilities running and to assist during the coronavirus epidemic. Small distilleries in Brooklyn and gigantic cosmetics companies like Coty Inc. and LVMH are all assisting in hand sanitizer production.