“72 and Hoppy” is the craft beer destination's own brew.
There's no better way to cement your reputation as a beer destination than an official beer. And San Diego, a town that has more craft breweries than any other county in the U.S., is getting one.
It's the first city to release an official destination craft beer available to the public, according to the San Diego Tourism Authority, which worked with Bay City Brewing Co. to create it.
“72 and Hoppy” is a Session IPA featuring Mosaic, El Dorado, and Ekuanot hops, “which lend bright citrus notes to the IPA style that has become a calling card for San Diego beer,” according to the tourism organization.
“Our two-year old brewery had the drive to create the perfect beer for the perfect San Diego day — days referred to affectionately by locals as ‘72 and sunny,’” Bay City Brewing Co. co-owner Greg Anderson told Travel + Leisure. “This ‘72 and Hoppy’ crisp session IPA was hand-crafted and meant to be enjoyed outside on a beautiful summer day where the only problem is the beer is too cold and the sand is too hot.”
If you want to try San Diego's official beer, it will be available starting July 11, on tap at Bay City Brewing Co.’s tasting room. You'll also be able to find it on tap at several bars and restaurants around the area.
Bay City Brewing Co. hopes to have cans of “72 and Hoppy” for sale later in the summer, but those aren't available quite yet.
“San Diego is the capital of craft beer in America, and it’s not just because of the number of breweries,” Joe Terzi, the San Diego Tourism Authority's president and CEO, told T+L. “Our local brewers are industry leaders, award winners and innovators. San Diego’s brewers are known for creating hops-forward IPAs, but there’s much more diversity to our beer scene.”
The southern California destination has for years been building a reputation for beer: There are 125 operating breweries within the county, according to Cushman & Wakefield, as reported by the Times of San Diego, and even more in the works.
It's not the only place that wants to attract beer connoisseurs, however: There's a beer hotel with IPA-filled hot tubs coming to Columbus, Ohio, and Iceland has a spa where you can also soak in tubs of beer.