Passengers on British Airways Can Soon Order the World’s First Beer Brewed at 40,000 Feet
Next time you buckle in for your flight, be sure to order a frosty beer brewed at 40,000 feet.
According to a statement from British Airways, the airline has teamed up with Scottish craft brewery, BrewDog, to create a totally new, bespoke brew that has been concocted on board one of BA’s aircraft.
Speedbird 100 — the “world’s first brewed beer at 40,000 feet” and commissioned by British Airways in honor of its centennial — is a “transatlantic” IPA that has been specifically brewed to taste amazing while you’re in the air.
If you haven’t noticed this for yourself, research has shown that dry cabin air can mess with your taste buds. According to the Fraunhofer Institute for Building Physics, the cabin environment can actually reduce your ability to detect certain tastes (especially sweet and salty ones) by about 30 percent.
So what’s the solution if you want a cold beer that tastes great, even in the air? Brew it up there, of course.
Using one of the airlines 787 Dreamliners, BrewDog founders Martin Dickie and James Watt mixed water, hops and barley on a special, onboard brewmaker, while cruising 500 mph over the north of Scotland, according to the statement. The two brewmasters focused on flavors that would taste great in any cabin conditions.
“The key thing is that the bitterness and fruit flavors aren’t really affected by the altitude, so we wanted to play on those two things and ramp up the sweetness,” Dickie said.
“We are hugely excited to have partnered with BrewDog, another British brand that is committed to bringing the best of Britain to the world,” said Hamish McVey, British Airways’ Head of Brand and Marketing. “Alongside our £6.5 billion investment programme we want to work with industry leaders to ensure travelling with British Airways is an unforgettable experience, so this partnership is a fantastic union.”
BrewDog is also famous for creating the world’s first beer hotel, Doghouse, in Columbus, Ohio.
Cans of the special Speedbird 100 IPA will be made exclusively available to British Airways customers on both long and short-haul flights, as well as in selected lounges starting May 1. Passengers can also watch the “Making of Speedbird 100” on the airline’s in-flight entertainment system starting in July.
BrewDog will also be opening its first bar in New York, located in British Airways’ Club lounge at Terminal 7 in John F. Kennedy International Airport. Speedbird 100 will be sold there as well.
British Airways will be releasing many other limited edition products, including Bremont watches, throughout 2019.