There's a new budget airline in town.
As with many budget airlines, the amenities included in the ticket price are sparse. Passengers will need to pay extra for seat assignment, checked luggage, and in-flight meals.
But with round-trips coming in at around $300 for the base price, Primera is hoping the no-frills approach will still draw customers.
The airline is relatively new, launching in 2002 under the name JetX in Iceland, according to its Facebook page. In the past 15 years it has grown to include 97 destinations, with operations based in Latvia and Denmark.
Primera is not the first airline to offer cheap transatlantic fares. Norwegian Air and WOW Air have made low-cost long-haul flights a priority, launching $69 flights to Europe.