Practice social distancing inside a painting.

By Andrea Romano
May 21, 2020

Why walk through a museum when you can drive?

An immersive art exhibit in Paris called Van Gogh, la nuit étoilée, which opened last year, is known for allowing visitors to “step inside” Van Gogh paintings, including “Starry Night,” “Sunflowers,” and “The Bedroom.”

But now, its counterpart in Toronto, Canada, is offering a unique way to immerse yourself in Van Gogh’s world — by turning it into a drive-in.

Like for many other art exhibits around the world, the coronavirus pandemic has made going to museums and galleries especially difficult. While some museums offer virtual tours for you to safely enjoy a little art and culture from the safety of home, seeing a work of art through a screen just isn’t the same as being in the same space.

Walk-through experiences at the Canadian location have been temporarily put on hold until July. Instead, the immersive art show is allowing drive-through tickets between June 18 and 28. This is an innovative way to enjoy Van Gogh while also observing social distancing practices.

Tickets for the drive-through begin at $95 CAD (about $68 USD). Visitors can enter the location in the Toronto Star Building at 1 Yonge Street in Toronto (via Freeland St.) in order to start their drive-through experience. The art exhibit asks that attendees arrive 10 to 30 minutes prior to their time slot. Many time slots are selling out fast, but the exhibit also has a waiting list.

In July, walk-through experiences will be available again, with tickets ranging between $35 CAD ($25 USD) and $45 CAD ($32 USD). Although, the exhibit will only have limited capacity, in order to practice safe social distancing, and visitors are asked to wear protective masks.

The art exhibit is a collaboration between Gianfranco Iannuzzi, Renato Gatto, and Massimiliano Siccardi at Culturespaces in Paris, France, as well as composer Luca Longobardi.

For more information or to purchase tickets for either their drive-through or walk-through experiences, visit the Immersive Van Gogh Exhibit website.