Turn the volume up this Pride.

By Stacey Leasca
June 15, 2020
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This year’s Pride month looks a little different around the world. Due to the coronavirus pandemic, cities around the globe were forced to cancel their typically epic celebrations of the LGBTQIA+ community and move them to digital events. However, that doesn’t mean people are forgoing honoring the community altogether. To help, Spotify is ensuring people can celebrate no matter where they are with a little bit of music.

“Let’s face it: Pride looks a little different this year, with cities around the world unable to host celebrations in honor of LGBTQIA+ community, representation, and progress,” the music streaming platform shared in a statement. “Although queer folks and allies can’t take to the streets with flags, floats, and festivals this summer, we can all celebrate the feelings of Pride and togetherness that come from streaming LGBTQIA+ artists and creators.”

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With the announcement Spotify unveiled "Unlike Any Other," its global Pride campaign highlighting LGBTQIA+ creators with several streaming playlists so listeners can discover new talent and celebrate at home or anywhere.

“Unlike Any Other is all about empowering LGBTQIA+ creators to embrace their uniqueness and connect to new and existing audiences through the power of music and podcasts,” Spotify explained. “The Unlike Any Other marketing campaign, which will live in 38 countries where Pride is celebrated, includes a key element — the Progress Flag — designed by Daniel Quasar in 2018. The Progress Flag adds five stripes to the traditional rainbow Pride flag to better include trans and non-binary individuals, marginalized communities of color, those we have lost to AIDS, and those living with HIV today within queer representation.”

All the content is now available in the Amplify: Pride hub on Spotify and includes playlists, individual songs, and podcasts to ensure there’s “a little something for everyone.”

The playlists include "The House of… Ballroom," a collaboration in partnership with Pose runway choreographer Twiggy Pucci Garcon and includes music by Jason Ozzie Ash, Byrell The Great, Jack Mizrahi Gucci, and Jonovia Chase.

On the hub, listeners can also discover a few more playlists including "Pride Classics," "Latin Pride," "Alternative Pride," "Queer as Folk," "Disco Fever," and Spotify’s flagship queer playlist "Out Now: Unlike Any Other."

“Although Pride may look a little different this year,” Spotify explained, “we can each turn up the volume to make it unlike any other.”