Disney Is Weighing Surge Pricing for Parks
The company sent out a survey asking questions about whether guests would pay more for peak days.
Visitors to Disneyland and Disney World may find themselves paying more for entry to the parks on peak days during the summer, spring break and Christmas time.
Walt Disney Co. sent out surveys to annual pass holders asking questions that suggest it is considering this change, gauging how they would react to a tiered pricing system, the L.A. Times reports. In Anaheim, Calif.’s Disneyland, a day pass currently costs $99 for those aged 10 and up; under the hypothetical new system, that price would stay the same for off-peak days, but most other, regular days would cost $105, while peak days would cost $115. In Disney World, the Orlando Sentinel reports, the current rate of $105 for ages 10 and up for the Magic Kingdom might remain an option while the most expensive days might cost $125.
The company told both papers that it frequently polls its customers on a wide range of topics, giving little weight to this particular survey.
This article originally appeared on Time.com