Gwyneth Paltrow Announces a Goop-inspired Cruise for the Wellness-obsessed
Gwyneth Paltrow is bringing her health and wellness brand, Goop, to the Mediterranean and wants to take you with her.
Celebrity Cruises is partnering with Paltrow for an 11-night cruise on the Celebrity Apex, aptly titled "Goop at Sea," in August that will feature a talk with the actress herself as well as sessions centered around the mind and body.
“We’ve had massive success with In Goop Health, our wellness summit that translates Goop’s content into a tangible, high-touch experience. This partnership with Celebrity Cruises allows us to bring Goop to new audiences and to meet readers where they are. Goop’s brand DNA is based in curiosity, and curiosity is an essential component of travel,” Paltrow, Goop’s CEO and founder, said in a statement. “With Goop at Sea, we’ll be invoking that adventurous spirit with a series of transformative experiences led by a few of our most-trusted wellness practitioners and healers.”
According to the brand's instagram announcement attendees can, "Expect to meet our roster of trailblazing healers, take part in transformative sessions across mind, body, and soul, and hear intimate conversation with GP & Elise—plus plenty of surprises."
The cruise, from Aug. 26 through Sept. 6, starts in Barcelona and makes its way through France and Italy before ending back in Spain. Along with meeting Paltrow, cruisers will have the chance to sit down with Elise Loehnen, Goop’s chief content officer, as well as eat meals curated by Goop’s food editor. The uber-health excursion costs $750 and is available to travelers who book suite class rooms.
Peter Giorgi, Celebrity’s vice president and chief marketing officer, called the Celebrity Apex “a wellness retreat in its own right,” adding it “makes for the perfect setting for our partnership with Goop and the first ever Goop at Sea experience.”
The ship, which sets sail for the first time in the spring, can hold about 2,900 passengers and includes a living wall where garnishes are hand-picked for cocktails as well as a rooftop garden.