The Ritz-Carlton Wants to Stay with Me
Many years ago, I was on assignment for another magazine, followinghunter-gatherers around Borneo, eating whatever they shot or threw down fromtrees. After a week of sleeping in jungle lean-tos, removing leeches, andslipping in mud, I was definitely not a sight for sore eyes.
Before I even had a chance to change (not that I had any clean clothes left), I flew straight from my jungle base to Kuala Lumpur, where I hadreserved a room at the Ritz-Carlton. With my clothes and backpack covered inmud and rain, I couldn’t blame thecab driver’s raised eyebrow when Itold him my destination. I fully expected to have to show my reservationconfirmation—and possibly beg—just to get in the door. Amazingly, no oneblinked an eye. The white glove-clad bellhop hoisted my mud-caked pack onto hiscart, and the check-in staff even offered me a seat on their fancy furniture.(I couldn’t.)
That experience has always stayed with me, which makes thehotel company’s new platform—“Let us stay with you”—seem pretty spot-on. (Of course, youhave to first stay with them for them to stay with you, but we like a goodreverse-sell approach.)
The platform comes with an HD video that includes some greatscenic footage, and has its world media premiere today exclusively onTravelandLeisure.com.
Rich Beattie is Travel + Leisure’s Executive Digital Editor.