Walking through the stone pews of the Colosseum or admiring the statues atop the Trevi Fountain offers a glimpse into European history. These are cultural landmarks to be preserved and treasured. Outstanding architecture such as this is one reason for the bi-annual ‘Florens’ conference on culture and travel in Italy.
Programmed in Florence, the 'Florens' conference aims to promote the philosophy that economic growth is firmly based on the revitalization of culture. Though rather theoretical in nature, the conference explores the difficulties of preserving landscapes and cultural heritage in Italy. Development possiblities in food tourism, theatre, opera, and museum management are discussed.
Speakers and round-table participants include chef Massimo Bottura, television personality and natural history expert Piero Angela, anthropologist Suzanne Fish and Ferruccio Ferragamo of Salvatore Ferragamo. There are about 40 events and 350 speakers in all. Check out this article to read more about preserving Europe’s landmarks.
Maria Pedone is a digital editorial intern at Travel + Leisure.