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USA Today | Travelers are treating in-flight Wi-Fi like a bag of peanuts: They'll take it, if it's free.
Airlines are spending millions of dollars to equip planes with Wi-Fi capability. But only a small percentage of travelers have used the service since it was introduced in 2008, numbers from providers and analysts indicate.
"It is certainly something everyone recognizes as a value, both to the airlines and the passengers," says Michael Planey, an industry analyst at H&M Planey Consultants. "The question is at what point do airlines or service providers make money or stem losses?"
Airlines and in-flight Wi-Fi providers won't disclose how much the service is used.