When you’re the new kid on the hotel block, how do you make yourself stand out? If you’re the Strand (33 W. 37th St.), the new Manhattan luxury property that debuted in Midtown this month, you combine hard-to-beat views with old-world glamour.
I recently stopped by the 177-room Art Deco–inspired hotel, and while a lot of the highlights are in the process of being rolled out over the coming months—spacious 19th- and 20th-floor Premier Empire rooms with balconies and knockout views; an outpost of Miami’s popular Fish Called Avalon restaurant—one feature that’s already up and running is the Top of the Strand, a rooftop bar on the 21st floor showcasing New York in all its glittery glory. The bar’s retractable glass roof was closed during my visit, but when it’s pulled back on warm summer evenings, it’ll seem like you can reach out and graze the Empire State Building with your fingertips.
Rooms start at $268 and include a full European style breakfast, along with great details like Egyptian cotton sheets, quirky asymmetrical lounge chairs, Fragonard bath products, and super-soft bathrobes.
The prime Midtown location will place you steps from Bryant Park, Madison Square Garden, and all the shopping on Fifth Avenue—or you could just grab a seat at the bar and take it all in from high above.Sarah Khan is a copy editor at Travel + Leisure.