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USA Today | A fight between a major U.S. airline and some Web-based travel companies is having a ripple effect in the travel industry, as players take sides in a battle that could ultimately affect how fliers shop for tickets and find the best fares.
More than 125 of the nation's biggest travel organizations and agencies, including online travel giant Expedia, have formed a coalition that is taking aim at a new booking system, preferred by American Airlines, that challenges the way most major airlines make their fares available to the public.
American says that its new, direct link will better inform travelers of services it offers for a fee, such as priority boarding, and also pare the airline's costs. But the newly formed Open Allies for Airfare Transparency and other critics argue that bypassing the systems that pool fare information from multiple airlines will make it harder for the public to find the best deals, or even the best routes, to their destinations. (Photo courtesy of American Airlines)