Affordable (and Stylish) European Hotel Chains
Though they’re less known to American travelers, these design-conscious brands have surprisingly well-priced rooms. Plus: A few of our favorite up-and-comers.
Presence in Europe: 15 hotels (11 in Spain)
Rates From: $95 (Madrid, Istanbul); $136 (Amsterdam, Florence)
This Spanish company, cofounded by former Olympic horseback rider Enrique Sarasola, is known for its futuristic-looking hotels (origami-like furniture; neon lights). It recently opened outposts in Istanbul’s chic Beyoğlu district and on a man-made island in Amsterdam; Milan and Rotterdam debut in 2015.
Presence in Europe: 154 hotels (76 in Sweden)
Rates from $114 (Oslo); $177 (Stockholm)
Based in northern Europe, Scandic blends contemporary design and cutting-edge technology; it recently became the world’s first hotel chain to offer brand-wide online checkout (through smartphone or computer). British star chef Jamie Oliver creates menus for each property and is bringing his own restaurant to Stockholm’s Scandic Anglais this fall.
Presence in Europe: 182 hotels (25 in Germany)
Rates From: $147 (Madrid); $319 (Paris)
Radisson Blu’s pedigree can be traced to its first European hotel: Danish architect Arne Jacobsen’s 1960 Royal Hotel in Copenhagen. The company continues to attract homegrown talent, including François Champsaur, who worked on Paris’s Le Metropolitan. Look out for new locations in Belgrade and Oslo.
Presence in Europe: 248 hotels (113 in France)
Rates From: $85 (Athens); $110 (Berlin); $124 (Barcelona)
Though established in 1967, France’s Novotel brand stays current with redesigned rooms and a virtual concierge service via on-site kiosks and a smartphone app. Among the latest arrivals are a location near London’s Wembley Stadium and a 360-room property in Moscow that’s a short drive from the Kremlin. Next up: Rotterdam.
Presence in Europe: 65 hotels (45 in Spain)
Rates From: $205 (Vienna); $286 (Capri)
Expect well-located, city-center hotels that embrace local design from Majorca-based Meliá. Consider its two most recent openings: Meliá Vienna sits in the city’s tallest building (a glass tower by Dominique Perrault), while the 19 rooms at the Villa Capri are outfitted with Murano chandeliers and Poltrona Frau and Cappellini furniture.
Ones to Watch
This month, Scandic Hotels debuts the stripped-down brand HTL ($) in Stockholm; 20 more are planned by 2019. The Millennial-focused Citizen M ($)—with free movie streaming and self check-in—opens in Paris later this year. 25Hours Hotels ($) recently headed to Berlin for its seventh property. The arty, edgy company Nhow ($) has launched in the culture-rich cities of Berlin, Milan, and Rotterdam.
$ Less than $200
$$ $200 to $350
$$$ $350 to $500
$$$$ $500 to $1,000
$$$$$ More than $1,000
$ Less than $25
$$ $25 to $75
$$$ $75 to $150
$$$$ More than $150