Beatrice Aidin

A born and bred Londoner, Beatrice Aidin is a freelance journalist who covers luxury lifestyle, travel, fashion, and beauty. She writes for many publications, including The Financial Times, for which she's won five journalism awards. Her work has also appeared in FT’s How To Spend It, The New York Times, The Telegraph, Grazia, Harper's Bazaar, Stella, Red, Tatler, The Times, and more.

Beatrice started her freelance journalism career by pitching beauty feature ideas to The Independent on Sunday, which eventually led to her writing the Out Shopping with Beatrice Aidin column and the Dear Wolfgang advice column. She later covered beauty for The Financial Times and was a freelance beauty editor for Prima.

In addition to writing for top lifestyle publications, Beatrice has consulted for clients including Krug Champagne, The Lodha Group, Mertz, Nourish Skincare, Ruinart Champagne, and Unilever. She also works with a number of charities, including Glass Door Homeless Shelter and Future Dreams, a charity for breast cancer awareness. She's an avid theater-goer who feels spoiled for choice in her home city. She believes there's nothing like a great matinee on one of London's rainy afternoons. Her favorite way to learn more about London is a good old chinwag — that's a "chat" in cockney — with a black-cab driver.

• 25+ years of experience as a lifestyle, fashion, and beauty journalist
• Won the P&G National Grooming Journalist award (The Financial Times)
• Won the Johnson & Johnson National Newspaper Journalism Award (The Financial Times)
• Won the P&G National Newspaper Journalism Award (The Financial Times)
• Won the Overall Wella Hair Journalism Award of Excellence (The Financial Times)
• Won the Wella Hair Journalism Award, Best In Depth Piece of Literary Work (The Financial Times)
• Former beauty editor of Prima
• Former editor of Raconteur’s special reports published in The Times
• Former columnist for The Independent on Sunday