Delta Becoming Official Airline of Team USA for 2028 Olympics
Delta Air Lines will be the official airline of the 2028 Olympic Games in Los Angeles.
“Delta is in the business of connecting people, and nothing brings the world together quite like the Olympic and Paralympic Games,” Delta CEO Ed Bastian said in a statement released Monday night. "Partnering with LA28 is an investment in LA’s future and a commitment to work together to create a more connected, equitable and sustainable world.”
In a $400 million deal, the airline will take over United’s current status as official airline, starting next year, according to The Los Angeles Times.
United decided not to renew their longstanding contract with Team USA, which cost about $4 million per year. However, the airline will remain an official Team USA sponsor through the Tokyo 2020 games.
“United Airlines has enjoyed a longstanding partnership with Team USA athletes for nearly four decades and we are excited for the Tokyo Games later this summer,” a United spokesperson said in a statement to the Los Angeles Times. “Even after our sponsorship ends, we look forward to cheering proudly for our athletes and their unwavering competitive spirit for years to come.”
The deal also consists of an eight-year partnership with NBCUniversal when it comes to advertising for and covering the four upcoming Olympic and Paralympic Games "as well as media activation in non-Olympic years."
"NBCU will work closely with Delta to chronicle and celebrate its Olympic journey," the statement read.
The games will cost an estimated $7 billion to mount — which organizers have vowed to raise through sponsorships, ticket sales and other revenue sources. Los Angeles taxpayers will be left to foot the bill if the full funding does not come through.
Of the estimated costs, the Olympic committee hopes to raise $2.5 billion through domestic sponsorships. Although the goal is lofty, it is not impossible. For this year’s Olympic Games in Tokyo, the city has raised a record $3 billion.
Los Angeles is investing in a series of infrastructure projects ahead of the games. Last year, the city began expanding its metro system so visitors would be able to take public transit to the airport. It is expected to be fully operational by 2023.