A Fully Immersive 'Seinfeld' Experience Is Coming to New York City

Photo: NBC/Getty Images

In honor of the Seinfeld's 30th anniversary, live entertainment producers Superfly and Warner Bros. Consumer Products are bringing the ultimate fan experience to New York City — and it is sure to be soooo good looking.

Superfly is also the agency that brought the world Bonnaroo, Outside Lands, and Comedy Central Presents Colossal Clusterfest, so we all know we’re going to have a good time on a grand scale.

The Seinfeld Experience is a fully immersive pop-up event that will be a “behind-the-scenes look at the legendary television show,” according to a statement from Superfly.

The exhibition is expected to include costumes, props, memorabilia, set re-creations, (yada, yada, yada), from the show. There will also be a retail store for fans to purchase exclusive show merchandise.

“We're thrilled to bring The Seinfeld Experience to life in an innovative way, combining nostalgia with immersive entertainment, and getting fans closer than ever before to the show and its beloved characters,” said Jonathan Mayers, co-founder of Superfly, in a statement. “A show as iconic as Seinfeld should be celebrated with an experience that truly matches its legacy and enduring influence.”

The experience may be similar, but most likely far more epic, to a Hulu pop-up in New York City and Los Angeles in 2017 which recreated Seinfeld’s iconic apartment.

Even Jerry Seinfeld himself is in on it. “Because I am Seinfeld, for a long time I was the only person to actually have the Seinfeld experience. Now, these crazy Superfly people are going to make it so lots of people can interact with our silly 90's TV show,” he said in a statement. "All I can say is, in the general context of the world we live in, this now seems completely normal.”

Considering that this was the show that gave the world Cosmo Kramer, we probably shouldn’t be making judgments on what’s normal or not.

Ticket prices are unknown at the moment, but the experience is planned to go up in New York City’s Gramercy neighborhood and will operate daily starting in the fall of 2019.

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