The History of the Macy's Thanksgiving Day Parade

What started off as a promotional stunt for the department store has become a national event, and unofficial kickoff of the holiday season.

This year marks the 90th annual parade—although the tradition is older than that.

The first Macy’s Thanksgiving Parade was held in 1924, after the store had taken over an entire block of midtown Manhattan. To celebrate the opening of the “World’s Largest Store,” Macy’s decided to hold a parade and hopefully start customers thinking about their Christmas shopping.

Take a stroll down memory lane with these classic photos of the parade, and be sure to tune in to our livestream of the parade on Travel + Leisure's Facebook page on Thursday morning.

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1931

NY Daily News Archive via Getty Images

Large balloons began appearing in the parade in 1927. A not-too-ferocious dragon caught the fancy of the crowd in this photo from 1931.

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1933

NY Daily News Archive via Getty Images

The animal-shaped balloons were attached with string and paraded through New York City. At the end of the 1928 parade, the balloons were released into the sky, where they burst.

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1933

NY Daily News Archive via Getty Images

The following years, Macy’s employees sewed address labels into the balloons. Whoever found the burst balloons could mail them back to Macy’s and receive a reward.

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1934

FPG/Getty Images

An Eddie Cantor balloon in the Macy's Thanksgiving Day Parade on Broadway, Nov. 29, 1934.

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1937

Walter Kelleher/NY Daily News Archive via Getty Images

The parade’s balloons have often portrayed popular characters. Mickey Mouse first appeared in 1934. Other characters who joined in Kermit the Frog, Barney, and Garfield. The parade continually introduces new characters as they become popular. In 2015, Angry Birds balloons first appeared in the parade.

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1945

NBCU Photo Bank

The parade was first broadcast locally in 1946. The following year, NBC began broadcasting the parade to a national audience.

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1945

Gordon Rynders/NY Daily News Archive via Getty Images

Youngsters and grownups line up at Central Park West and 70th St. to watch Macy's Thanksgiving Day parade. Here, a big Turkey gobbler goes by, towed by white-coated, tall-hatted chefs.

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1946

Klein/NY Daily News Archive via Getty Images

A clown stops at 63rd Street to shake hands with the kids watching the parade.

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1949

George Torrie/NY Daily News Archive via Getty Images

A clown whose 'head' is in danger of blowing away becomes big favorite with kiddies jamming street along Central Park West.

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1951

Keystone-France\Gamma-Rapho via Getty Images

The parade has always including marching bands as attractions, but the number of participants has consistently grown. This year, 12 bands will march in the parade, including the Macy’s Great American Marching Band with 250 members representing all 50 states.

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1951

Nick Petersen/NY Daily News Archive via Getty Images

One of the characters from Mighty Mouse in the annual Macy's Thanksgiving Day parade, in Times Square.

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1954

NBC/NBCU Photo Bank via Getty Images

A sweet-themed float passes by during the parade.

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1954

NBC/NBCU Photo Bank via Getty Images

Cameras get an overhead view of the parade.

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1954

NBC/NBCU Photo Bank via Getty Images

Zoo animals eventually proved themselves to be unreliable additions to the parade. Slowly, parade organizers began cutting out live animals from the show and adding character balloons. The floats became more and more elaborate and the length of the parade grew.

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1955

FPG/Archive Photos/Getty Images

The first parade route started in Harlem on 145th Street, marching the six miles down to the Macy’s store on 34th Street.

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1955

Hal Mathewson/NY Daily News Archive via Getty Images

The parade queen and her court descend on Columbus Circle.

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1956

Hal Mathewson/NY Daily News Archive via Getty Images

The Mighty Mouse balloon deflating during the parade.

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1956

Hal Mathewson/NY Daily News Archive via Getty Images

Kids get close up with one of the paraders.

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1957

Tom Baffer/NY Daily News Archive via Getty Images

Away they go! A snappy line of girl skaters rolls down Broadway.

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1961

William Lovelace/Express/Getty Images

An inflated Popeye floats above the crowd.

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1963

Phil Greitzer/NY Daily News Archive via Getty Images

Punctured before the parade, Donald Duck has a limp foot.

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1964

NBC/NBCU Photo Bank via Getty Images

The Rockettes joined the parade in 1957. They are traditionally one of the last acts to perform.

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1966

NBCU Photo Bank

The Rockettes in sync.

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1966

Paul DeMaria/NY Daily News Archive via Getty Images

One thing that has remained the same for over 90 years is the grand finale: Santa Claus. At the end of the parade, Father Christmas sits outside of Macy’s and welcomes customers to the holiday shopping season.

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1966

NBCU Photo Bank

A Christmas balloon passes overhead.

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1970

NBC/NBCU Photo Bank via Getty Images

Announcer Joe Garagiola.

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1970

NBC/NBCU Photo Bank via Getty Images

NBC announcer Joe Garagiola with spectators. Celebrities, musicians and actors have been a part of the parade’s history. Some of the most iconic to make appearances include Ginger Rogers, Sammy Davis, Jr., and more recently Mariah Carey.

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1976

Harry Hamburg/NY Daily News Archive via Getty Images

Weeble is looking a bit deflated in the 1976 parade. The golden anniversary show proved to be a real chiller at 38 degrees in Times Square.

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1981

Harry Hamburg/NY Daily News Archive via Getty Images

Mickey Mouse takes in Broadway's sights, including a crowd of more than a million, at the 55th annual Macy's Thanksgiving Day Parade.

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Ron Galella/WireImage

Superman during the 56th Annual Macy's Thanksgiving Day Parade.

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1987

Mel Finkelstein/NY Daily News Archive via Getty Images

During World War II (1942-44), the parade was canceled and rubber from the balloons was donated to the war effort.

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The History of the Macy’s Thanksgiving Day Parade

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