Nikolas Koenig
February 24, 2010

How We Conduct the World's Best Awards

A questionnaire developed by the editors of Travel + Leisure, in association with Harris Interactive/Yankelovich Partners, was sent in the winter of 2001 to tens of thousands of subscribers, asking their opinions of hotels, spas and hotel spas, cities, islands, airlines, cruise lines, rental-car companies, and tour operators. All responses were returned to, and kept confidential by, Harris Interactive/Yankelovich Partners. The scores are indexed averages of responses concerning applicable characteristics. Respondents rated hotels, spas and hotel spas, islands, and airlines in five categories; they rated cities, cruise lines, and tour operators in six categories (see below). These ratings were then averaged, creating an overall score. A minimum number of responses were necessary for a listing. Some properties were included in both the "hotel" and "hotel spa" categories, and have different scores for each. For rental-car companies, survey respondents were simply asked to select the company that they prefer to use when traveling.

These were the categories:
• For hotels: rooms/facilities, location, service, restaurants/food, value.
• For spas and hotel spas: accommodations/ambience, treatments, service, food, value.
• For cities: sights, culture/arts, restaurants/food, people, shopping, value.
• For islands: natural attractions, activities/sights, restaurants/food, people, value.
• For airlines: cabin comfort, food, in-flight service, customer service, value.
• For cruise lines: cabins, food, service, itineraries/destinations, entertainment/activities, value.
• For tour operators: staff/guides, itineraries/destinations, activities, accommodations, food, value.

World's Best Service

Cruise Lines

The Continental U.S. and Canada
Mexico and Central and South America
Africa and the Middle East
The Caribbean, Bermuda, and The Bahamas
Australia, New Zealand, and the South Pacific

The Measure of Greatness
The Secret of Ritz-Carlton's Success

2001 winners | 2000 winners | 1999 winners | 1998 winners |
1997 winners | 1996 winners

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