Orion Travel Tech Wants to Turn Your Baggage Into a Mobile Ad
The best part: You don't have to pay baggage fees.
Paying for any baggage (aside from your carry-on) is not only expensive, but downright frustrating at times. Orion Travel Tech is attempting to turn that frustration into ad sales for some clients, offering a way around the extra travel fees—if you'll boast a brand logo on your baggage, that is. According to Orion creator—and former Continental Airlines flight attendant—Gary German, "Most people have corporate logos on their luggage now and they're not getting paid for it." While most advertisers will spend hundreds of dollars catching the attention of the right customer, German's service plans on doing so for a fraction of the price.
Related: Best Carry-On Luggage
Here's how it works: After becoming an Orion member, travelers will receive a luggage set containing two pieces—one wheeled carry-on and a larger 28-inch bag. Travelers will choose one of the service's interchangeable graphic "skins" to attach to their bag(s)—they'll have the option to switch this image up four times over the span of a year. After joining, a $50 credit will be loaded onto an Orion Gift Card to be used toward your first baggage fee. Whenever you plan on traveling again, contact Orion and they'll reload the gift card. There's no limit on how much you use this card of travel under the membership—as long as you have the branded bags, you're good to go.
Erika Owen is the Audience Engagement Editor at Travel + Leisure. Follow her on Twitter and Instagram at @erikaraeowen.