By Erika Owen
Updated: January 24, 2017
© Dirk Mai

To celebrate a new Dallas-to-Memphis flight route, Southwest Airlines hosted rock and roll group The Black Cadillacs for a “Live at 35” in-air concert. The Memphis-based band turned the 140-plus passenger flight into a moving venue in the sky

Southwest has been offering passengers this in-flight surprise for a while now—its first concert was held back in March 2012 with a show from Susan Justice. Previous in-flight entertainment has included Imagine Dragons, Better Than Ezra, O.A.R., Plain White T’s, Gavin DeGraw, and more.

If you’re wondering how they pull this off, here's your answer:

Erika Owen is the Audience Engagement Editor at Travel + Leisure. Follow her on Twitter and Instagram at @erikaraeowen.