Sheraton Gives Fancy New Title to its Favorite Properties
Starwood Hotels & Resorts today unveiled Sheraton Grand, a designation reserved for 10 Sheraton properties in Bangalore, Beijing, Dubai, Edinburgh, Miyazaki, Seoul, Taipei, Bangkok, Tokyo and Rio de Janeiro. The group will grow to include 50 properties by 2016 and as many as 100 by 2017.
Frequent Sheraton guests will note that this is just one of many changes happening as its parent company Starwood aims to revitalize its largest (and second oldest) brand. Among the changes? A new menu in the lobby, more perks, and redesigned Sheraton website.
The sheer volume of the Sheraton brand is also set to skyrocket, going from approximately 70 resorts today to more than 150 new hotels by 2020.
The Sheraton Grand is described as a “collection of premier hotels and resorts featuring the highest levels of design and service.”
Samantha Shankman is the Consumer News Editor of Travel + Leisure.