The design-forward hotel brand aimed at Millennials expands stateside this spring.
The U.S. finally gets its first outposts of Moxy Hotels, the high design, budget-friendly chain that Marriott International has created for Millennial travelers. First launched in Milan in September 2014, it lands stateside with a planned March opening for Moxy Tempe, and an April debut for Moxy New Orleans.
Moxy—a play on "moxie"—marries a boutique sensibility with a relaxed vibe, contemporary amenities, and affordability. Lobbies are designed to be sociable, with spots for lounging, takeaway food and drinks available round-the-clock, free and fast WiFi, and ample plug-ins. Elevators double as photo booths, there’s a library on-site at every hotel, and rooms include keyless entry, screen casting, and motion-sensor lighting.
The idea is to make travelers feel that affordable doesn’t have to mean bland, and the spaces and furniture are outfitted with stylish notes. A recently announced art program, the #BlankCanvas campaign, solicits submissions for contemporary works from painters, photographers, filmmakers, sculptors, illustrators, and graffiti artists for the chance to be named an Artist in Residence at various properties. Winning works join the hotel’s permanent art collection.
Moxy New Orleans (rooms from $169) will feature 108 guest rooms, and is located in strategic proximity to the French Quarter. Moxy Tempe (rooms from $149) capitalizes on its hip home base by creating an abundance of indoor-outdoor spaces, like a lobby with roll-up garage door and happening pool scene. Record players and vintage vinyl will provide the musical backdrop inside, and custom cruiser bikes will be available to guests.
Also on the U.S. horizon are new openings in New York City, San Francisco, Seattle, Chicago, and Nashville, and internationally, Moxy properties are coming to Munich, Frankfurt, Berlin, Oslo, Aberdeen, and London, too.