New research shows that 81 million tweeted about the British hub last year. 

By Jordi Lippe and Jordi Lippe-McGraw
March 10, 2016
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It’s official: London is the world’s most talked-about destination—in the social media sphere, at least. According to new research from London & Partners compiled by Spredfast, the city ranks number one as the most tweeted. The study shows that the words “London” and “travel” were tweeted together more than 630,000 times in 2015, which is 200,000 more than the next most popular cities: Paris, New York, Rome, and Tokyo.

Paris came in second with 431,662, while New York landed in third with 291,894, and Rome came in fourth with 175,514. The research also revealed there were 81 million tweets about London overall, which is more than Sydney, Tokyo, and Rome combined. The five most-tweeted London attractions, based on visitor figures provided by ALVA and Merlin, are the Coca-Cola London Eye, British Museum, National History Museum, Tower of London, and Tate Modern.

“With our unbeatable cultural attractions, outstanding dining and top notch shopping, it's no wonder that London is the most talked about travel destination on social media,” the Mayor of London, Boris Johnson, said. “Even better, this online chatter is translating into record breaking visitor numbers and our museums, galleries, and other attractions continue to top the charts. With another fantastic year of world-class events in store, we look forward to welcoming even more fans of London throughout the coming months and the years ahead.”

The data has even inspired the travel bureau’s “Fans of London” campaign, which launches next week and celebrates the city’s super-fans with a video series and spring lineup of epic events, including the world celebration of HRH Queen Elizabeth II’s 90th birthday.