JetBlue is surprising tiny travelers making their way through New York's JFK Airport with free books. The airline has installed a vending machine stocked with reads from the Magic Treehouse series that's only activated through Twitter. To get a book, readers must tweet a special code given to them by the machine. The attractions are part of a campaign called Soar With Reading—a national literacy program looking to make books more available to people around the country.
New York isn't the first city to house the vending machines in one of their travel hubs. Earlier this year, JetBlue introduced three of them in Washington D.C. Aside from the airport reads, JetBlue is also donating $100,000 to one lucky city this year—voting is currently open between Fort Lauderdale, New York Ciy, Detroit, Houston, and Los Angeles on the Soar With Reading website.
Erika Owen is the Audience Engagement Editor at Travel + Leisure. Follow her on Twitter and Instagram at @erikaraeowen.
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