Ask Guðmundur offers advice from locals in all of Iceland’s seven regions.

By Erika Owen
January 24, 2017
Laurie Ellis

Sometimes when researching travel plans, all one really wants is a local to spill all of their neighborhood secrets. Iceland gets it. Promote Iceland, public-private partnership meant to promote Iceland businesses has created a network of regional experts known as “Ask Guðmundur.” It’s essentially a personal search service for tourists looking to ask a real, live Icelander questions about the country.

Here’s how it works: Inquiries are submitted through the Inspired By Iceland Facebook and Twitter accounts. The queries are then fielded to one of seven Icelanders—simply titled Guðmundur (male) and Guðmunda (female)—and answers are posted on Inspired By Iceland’s social accounts. Each Guðmundur is an expert on one of Iceland’s seven regions, making it possible to give personalized recommendations that you wouldn’t necessarily discover with a web search. While it might take a little longer to get our answers than, say, a Google search, unveiling a hidden gem restaurant would be more than worth the wait.

The campaign, which began yesterday, will run until fall, with weekly videos airing on YouTube to promote Iceland as a travel destination.

Got a question of your own? Ask away on Facebook and Twitter using #AskGudmundur.

Erika Owen is the Audience Engagement Editor at Travel + Leisure. Follow her on Twitter and Instagram at @erikaraeowen.