For many New Yorkers, a visit to the spa can be a taxing affair. Sounds crazy, but between finding a location that’s convenient, affordable, and open late enough to accommodate a busy work schedule, booking the appointment alone is enough to warrant some much-needed R & R.
Enter Heyday—a next-generation spa that’s looking to change the way New Yorkers (and spa-goers at large), approach facials. In lieu of the typical 90-minute, expensive, time-consuming affair, Heyday seeks to integrate facials into your everyday routine, not unlike a class at SoulCycle or a visit to the nail salon.
“For the average person, skin changes based on stress, diet, the seasons, all sorts of factors, so the goal for us is to go on that journey with you,” says Heyday CEO Adam Ross.
“When you come in, we give you the best treatment based on what your skin needs that day, and you leave with a customized 30-day routine. Then you come back, we reassess, and adapt—that’s the journey.”
So what exactly does that journey look like? Clients at Heyday can choose from a simple 30- or 50-minute customized treatment (no complicated menu to cause anxiety about picking the wrong program) using a range of products—all “skin safe,” without parabens, sulfates, or artificial dyes and fragrances.
You can book a specific skin therapist who will track your progress (there will be about 25 aestheticians on-staff, all trained by seasoned vet Jeni Sykes), with add-on extras like microdermabrasion for a flat fee of $30. The spa will also have memberships and packages, and treatments can be booked on the website or mobile app—making it easier than ever to make skincare a priority.
Also a priority was the spa’s décor—conceived by Michael Pollak, Chief Brand and Experience Officer. Pollak pulled from his background in architecture and interiors to transform an open space into chic, individual sections: the first, a reception area with a check-in desk, seating, and retail components; the second, eight treatment rooms, outfitted with custom-built leather chairs that fold flat during the facial.
Rather than seclude guests in private, enclosed spaces, each treatment area is separated by high, floating walls, with curtains that can be opened and closed easily, depending on the client’s privacy needs. The palette is neutral, with light wooden floors, navy accents, and an unfinished ceiling to maintain that touch of urban cool.
The result is a relaxing spa experience that’s entirely unconventional—in the best way possible.
Heyday, 1130 Broadway, New York City. Open weekdays 7 a.m. to 10 p.m.; Weekends 9 a.m. to 8 p.m. $60 for a 30-minute facial; $95 for a 50-minute facial.
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