"[In] in the second week of July, Pamplona becomes bull-mad"

By Lily RothmanLily Rothman / Time.com and Time.com
July 06, 2015
2006 Getty Images
FPG/ Getty Images

The festival of San Fermin has been held in Pamplona, Spain, for centuries and the annual event is still the area’s claim to fame. Of the many components of the days-long event, which begins on Monday this year, the running of the bulls (which starts Tuesday) is the most famous part—and, thanks to Ernest Hemingway’sThe Sun Also Rises, the early 20th century is perhaps its most famous era.

The novel concerns—as TIME phrased it in the original 1926 book review—the”semi-humorous love tragedy of an insatiable young English War widow and an unmanned U. S. soldier” and takes place in “prizefights, bars, bedrooms, [and] bullrings in France and Spain.”

In 1932, TIME covered the running (or, rather, “driving”) of the bulls. Though the magazine didn’t employ Hemingway’s terse declarations or calculated repetition, it painted a picture of the world that inspired the author’s story:

This story originally appeared on Time.com