In what could potentially be a most ingenious move, Denver-based low-cost carrier Frontier Airlines has totally stopped putting departure times on its boarding passes. The idea is that if people only know when boarding starts, it will get people to the gate a bit earlier.
The tickets will also list the time the boarding period ends, which in practice builds in extra time before true departure for flyers to "stow their bags, get their seatbelts fastened and get settled in so that the plane can push back from the gate on time or before [departure]." If the plane is pushing back from the gate at departure time, the airline's spokeman recently recently told USA Today, the plane is effectively delayed.
Another potential bonus? If passengers don't know exactly when the plane is supposed to depart, they're less likely to get anxious or aggravated watching the minutes pass post-departure time.
Amy Schellenbaum is the Digital Editor at T+L. Follow her on Twitter at @acsbaum.