By Erika Owen
Updated: January 24, 2017
© DreamCheaper GmbH

Berlin-based startup DreamCheaper is looking to put an end to one of the most universally despised travel woes: booking a hotel room only to watch in horror as the rates nosedive days later.

TechCrunch writes that the website has the potential to become the hotel booking industry’s "most hated start-up," and for good reason: saving money at the hotel’s expense doesn’t get much easier. Once you’re on the website, you’re guided through a quick questionnaire asking about your hotel reservation (or directing you to if you haven’t already made one). After booking a room and forwarding your reservation information to DreamCheaper, the website uses hotels' “flexible booking” options to re-book your room once the its algorithm detects a cheaper price. It repeats this process as many times as the situation arises, up until the day before check-in.

According to the startup, users will save up to 15 percent on their original reservation rate. DreamCheaper takes a 20 percent cut of any money that is saved on the original booking price, meaning it’s in their best interest to dig for the lowest rate possible. While this could be seen as a big threat to the hotel industry, the startup’s founders argue that the website is actually an asset to businesses, as it encourages travelers to book directly with the hotel, rather than via an agent.

Erika Owen is the Audience Engagement Editor at Travel + Leisure. Follow her on Twitter and Instagram at @erikaraeowen.